MANDATE

Arbora is the biggest residential project in the world with a CLT solid wood frame. Performa was behind the brand positioning, marketing and continuous performance tracking for this project.

ACCOMPLISHMENTS

  • Brand identity
  • Brand image
  • Marketing plan
  • Brochures
  • Website
  • Experiential fence
  • Ad campaigns (Web and Traditionnal)
  • Launch events
  • Visuals and promotional materials for the sales office

ADDED VALUE

  • Unique positioning and quality deliverables earned the Les Affaires Coup de cœur award
  • Creative and innovative ideas aligned with the brand
  • User-friendly website with an advanced search tool designed to meet client needs
  • Overall marketing budget tracking
  • Regular campaign adjustments