MANDATE

Loop Industries is poised to shake up the entire plastic industry with their revolutionary technology. The company asked us for assistance with their public launch.

ACCOMPLISHMENTS

  • Brand positioning
  • Strategic key messages
  • Website (information architecture and creation)
  • Graphic standards guide

ADDED VALUE

  • Distinctive positioning
  • Key messages that are clear, easy-to-understand by the general public, and effectively explain why Loop’s technology is revolutionary
  • The website design is innovative, clear and accessible (website programming has been handled by another firm)