MANDATE

TOD is a real estate development that uses CLT solid wood construction. Green and sustainable, this project located in the Bois-Franc area and is aiming for LEED Gold certification. Performa was behind the brand positioning and marketing.

ACCOMPLISHMENTS

  • Brand identity
  • Brand image
  • Marketing plan
  • Website
  • Sales office content and visuals
  • Brochures
  • Videos
  • Ad campaigns (Web and traditionnal)
  • Public relations

ADDED VALUE

  • Brand strategy developed around the six selling points explained in the brochure and sales office
  • User-friendly website with a search tool designed to meet client needs
  • Performance reports and plan for long-term adjustments to deliverables based on results
  • Content integration for the sales office presenting CLT wood
  • Event organization with artistic performances and a tape art display