Mandate
Audaciously established during the pandemic, Capital Square brings enthusiasm and expertise to real estate development. They called on us to perform a competitor audit and develop their brand identity (DNA, moodboard, key messages, signature, logo, website, standards guide).
Results
Provided the startup with advisory services on marketing.
Developed the brand DNA to reflect the management team’s values.
Delivered bold and modern art direction.
Produced texts that emphasize the brand’s people-centric approach.