Audaciously established during the pandemic, Capital Square brings enthusiasm and expertise to real estate development. They called on us to perform a competitor audit and develop their brand identity (DNA, moodboard, key messages, signature, logo, website, standards guide).



Provided the startup with advisory services on marketing.
Developed the brand DNA to reflect the management team’s values.
Delivered bold and modern art direction.
Produced texts that emphasize the brand’s people-centric approach.

“Hats off to the amazing team at Performa Marketing for providing such valuable support and guidance throughout the entire branding process. I can’t thank you enough! Working with Performa was a real pleasure. We were able to clearly define our key differentiators and get the message across to our employees. This is a very important step in our growth and I’m very grateful that you were part of our journey!”

Daniel Blanchette,

President, CFO and COO at Capital Square