MANDATE / CLIENT

Arbora is the biggest residential project in the world with a CLT solid wood frame. Performa was behind the brand positioning, marketing and continuous performance tracking for this project.

METHODOLOGY

  • Audit
  • Brand identity
  • Plan
  • Execute
  • Mesure

RESULTS

  • Unique positioning and quality deliverables earned the Les Affaires Coup de cœur award
  • Thousands of sales and rental leads
  • Overall marketing budget tracking
  • Ongoing optimization of cost per lead

ACCOMPLISHMENTS

  • Competitive audit
  • DNA, name, brand identity, logo, key messages and storytelling
  • Marketing plan
  • Brand ambassadors identification and implication (Mikaël Kingsbury included)
  • Photos and videos
  • Website
  • Lead generation campaigns (Web and traditional)
  • Visuals, brochures and promotional materials – sales office
  • Experiential fence on construction site
  • Monthly performance reports and optimization

CITATION

«Of all the real estate projects in Montreal, Arbora is the most aligned real estate project at the brand level and through the various touchpoints.»

– Mathieu Collette, Altus Ex-director