Arbora is the biggest residential project in the world with a CLT solid wood frame. Performa was behind the brand positioning, marketing and continuous performance tracking for this project.


  • Audit
  • Brand identity
  • Plan
  • Execute
  • Mesure


  • Unique positioning and quality deliverables earned the Les Affaires Coup de cœur award
  • Thousands of sales and rental leads
  • Overall marketing budget tracking
  • Ongoing optimization of cost per lead


  • Competitive audit
  • DNA, name, brand identity, logo, key messages and storytelling
  • Marketing plan
  • Brand ambassadors identification and implication (Mikaël Kingsbury included)
  • Photos and videos
  • Website
  • Lead generation campaigns (Web and traditional)
  • Visuals, brochures and promotional materials – sales office
  • Experiential fence on construction site
  • Monthly performance reports and optimization


«Of all the real estate projects in Montreal, Arbora is the most aligned real estate project at the brand level and through the various touchpoints.»

– Mathieu Collette, Altus Ex-director