MANDATE / CLIENT

Bromont-based BALNEA Spa is already well-known throughout Quebec, but they wanted to boost their growth in an increasingly competitive market.

METHODOLOGY

  • Brand identity
  • Plan
  • Execute

RESULTS

  • Identification of the brand’s distinctive characteristics
  • Personas and key messages for more effective communications
  • Marketing plan aligned with the brand’s objectives
  • Key performance indicators identification

ACCOMPLISHMENTS

  • Brand identity, DNA
  • Key messages
  • Target identification
  • Marketing plan
  • Web strategy
  • Artistic direction of the website

CITATION

To come