FX INNOVATION is one of the most innovative firms in the IT industry. With a progressive approach, they work with clients to build value for their businesses. Performa Marketing overhauled their website, ensuring consistency with FX INNOVATION’s positioning.


FX INNOVATION wanted to update its website, which no longer reflected its brand image and service offer. We also created a targeted content marketing campaign on LinkedIn.


  • Modern and streamlined art direction
  • New writing strategy that showcased the brand and emphasized their innovative approach
  • Awareness and lead generation for the Microsoft Azure solution