MANDATE / CLIENT

SP Apparel designs and makes high-quality sport uniforms in Granby for customers around the world. They wanted to update their online image with a new website.

METHODOLOGY

  • Audit
  • Brand identity
  • Plan
  • Execute
  • Mesure

RESULTS

  • Brand image and storytelling tailored to the brand audience
  • The website clearly presents the brand’s distinctive qualities
  • The website is inspiring and modern, reflecting the brand’s values and personality
  • User-experience simplified

ACCOMPLISHMENTS

  • Competitive Audit
  • Brand DNA, artistic direction, key messages and storytelling
  • Ecommerce commercial analysis
  • Media buy
  • Website B2B and B2C
  • Transactional website
  • Lead generation campaigns (Web)
  • Monthly performance reports and optimization

CITATION

To come