MANDATE / CLIENT

TOD is a real estate development that uses CLT solid wood construction. Green and sustainable, this project located in the Bois-Franc area and is aiming for LEED Gold certification. Performa was behind the brand positioning and marketing.

METHODOLOGY

  • Brand identity
  • Plan
  • Execute
  • Mesure

RESULTS

  • Thousands of leads generated
  • Consistent branding for all deliverables (developed around six selling points)
  • User-friendly website with advanced search tool designed to meet client needs
  • Ongoing optimization of cost per lead

ACCOMPLISHMENTS

  • DNA, name, brand identity, logo, key messages, and storytelling
  • Marketing plan
  • Media buy
  • Public relations
  • Photos and vid√©os
  • Website
  • Lead generation campaigns (Web and traditional)
  • Visuals, brochures and promotional materials – sales office
  • Content integration for the sales office presenting CLT wood
  • Event organization with artistic performances and a tape art display
  • Monthly performance reports and optimization

CITATION

To come