MANDATE / CLIENT

Launch of the new Max Bell School of Public Policy’s Master of Public Policy program at McGill University.

METHODOLOGY

  • Audit
  • Brand identity
  • Plan
  • Execute
  • Mesure

RESULTS

  • Landing page conversion rate of over 4,5 %
  • Generation of thousands of qualified leads for the new Master program

ACCOMPLISHMENTS

  • Competitive Audit
  • Brand DNA and key messages
  • Strategic plan for Canada, USA and international
  • Monthly performance reports and optimization
  • Program brochure copywriting and concept
  • Landing page creation – Master of Public Policies
  • Media planning and Web media Campaigns for acquisition and conversion
  • Newsletter strategy and marketing automation
  • Performance reports and campaign optimization

CITATION

To come