Launch of the new Max Bell School of Public Policy’s Master of Public Policy program at McGill University.

• Audit
• Brand identity
• Plan
• Execute
• Mesure

• Landing page conversion rate of over 4,5 %
• Generation of thousands of qualified leads for the new Master program

• Competitive Audit
• Brand DNA and key messages
• Strategic plan for Canada, USA and international
• Monthly performance reports and optimization
• Program brochure copywriting and concept
• Landing page creation – Master of Public Policies
• Media planning and Web media Campaigns for acquisition and conversion
• Newsletter strategy and marketing automation
• Performance reports and campaign optimization

To come