We build on your vision, to create custom solutions that will help you meet your objectives.
Results-oriented strategic marketing actions.
We'll review your business model and assess where you’re coming from, where you are now and where you want to go.
We'll develop your brand’s core pillars, including its competitive advantages, brand personality, visual signature and tone.
We'll make sure every dollar is invested strategically to reach the right audience at the right time with the right message.
We'll create custom communications that reflect your brand attributes and effectively capture your unique selling proposition.
We'll track the impact and assess the value of each marketing initiative.
Our collaborative methodology involves bringing the client together with the Performa team to make sure everyone's on the same page. It consists of 5 steps that can be initiated separately but deliver more value when used in sequence.
- Brand DNA
- Positioning, vision and mission
- Brand architecture
- Name, logo and tagline
- Key messages
- Brand manifestos
- Art direction
- Graphic standards
- CMO on demand
- Consulting and strategic support
- Market targeting and key messages
- Content and social media plans
- Marketing plan
- Real estate pricing strategy
- Public relations
- Key performance indicators
- Marketing project manager on demand
- User experience (UX) design
- Web design
- Transactional website programming
- Website programming
- CRM implementation
- Digital and traditional ad campaigns
- Print materials
- Photo shoots
- Video shoots
- Office design (art direction and messages)
- Recruitment campaign
- Event development and coordination
- Employer brand
- Social media
- Experiential marketing
- In-house training
Performa will only take on a project if we believe our team can truly add value to the initiative. That's our secret to success.
"Since 2018, Performa has successfully led results-driven national and international recruitment campaigns for our Master of Public Policy program. These campaigns have been very successful, landing us the terrific students we now have. We have been impressed with Performa’s creative and adaptive campaign strategies, as well as their responsive, reliable and friendly service."
Christopher RaganEconomist and Director, Max Bell School of Public Policy, McGill University
"Of all agencies, Performa is by far in the best position to understand the issues we face. With a 10-year history working with real estate developers, our target clientele, their team has a solid knowledge of the condominium market and the needs of buyers. Beyond their valuable expertise, Performa won us over with their environmental concern and approachability. It was a pleasure to work with Performa."
David Corbeil President, RVE
"We've worked with Performa on a number of residential real estate projects over the years and now consider the agency a trusted partner. We recently asked them to review our corporate identity and update our brand image. Like us, they aim to deliver the best possible quality, both in terms of customer relations and project execution."
Philippe BernardCo-president and founder, PUR IMMOBILIA
"Working with Performa Marketing is very reassuring. Their keen strategic vision permeates all the creatives they deliver. Performa's team skillfully distilled the essence of what Landmark represents and transposed it into our brand identity. Our new brand image is simple, powerful, and effectively represents our unique approach and expertise. It inspires confidence and encourages clients to develop a relationship with Landmark. As our new slogan suggests: Partner smarter."
Robert A. CressatyPresident and Associate Director, Landmark
"Performa is a results-oriented agency. They were thorough in their follow-ups and attentive to our needs. Their team took a tremendous weight off our shoulders and we felt confident placing our trust in them."
Marilyn SantucciHead of Communications, Faculty of Arts, McGill University
"Auclair was at a pivotal point. We wanted to gain a foothold in the international market, so we called on Performa to help us shine on the podium and wherever there are winter sports enthusiasts and high-performance athletes."
Guy DarveauPresident, Paris Glove International (for Auclair on the international market)
"Of all Montreal real estate projects, Arbora has the most consistent brand identity across all touchpoints."
Mathieu ColletteFormer manager, Altus
"Performa successfully captured our brand's DNA and highlighted our differentiators to help us stand out during the highly competitive holiday season. The strategic plan they developed included actionable advice and a toolkit for our team, enabling us to be self-sufficient and maximize the value of our future campaigns. A success in every sense of the word!"
Anie RouleauPresident and Founder, the Unscented Company
"Performa Marketing's team is energetic, efficient, goal-oriented and great to work with! In our many dealings with them, they were consistently professional and delivered carefully crafted projects on time. I would 100% recommend Performa to any company looking for marketing professionals."
Ron De MoorPresident, DML Création
"Annie Verrier did an amazing job at developing and implementing medium-term and long-term strategic plans, providing regular follow-ups and demonstrating a strong understanding of the various stakeholders, which allowed her to accelerate and improve the strategic plan. And she did it all with a professional attitude and respectful approach that was much appreciated by everyone on our team."
Éric LemieuxFounder and President, Eclo Investment (formerly LSR Communities)
"Performa's team skillfully grasped our marketing needs and aspirations. Their recommendations focused on our innovation, various areas of expertise, construction quality and people-first approach, which is at the core of our company."
Sophia MouktaniMarketing Manager, Cosoltec
"Performa stood out from other agencies because of their strategic vision, which they quickly transformed into concrete and measurable actions. In addition to defining and optimizing our media plan, they developed our brand identity, key messages and visuals."
Fanie-Claude BrienManager, Continuing Education
"Performa provided invaluable service in creating our new brand image and aligning it with our vision. We always look for partners who are empathetic, dynamic and able to adapt to our needs. Performa delivered the same level of dedication as our team."
Jessy DesjardinsVice-President, Development and Design, Brigil
"It's always a pleasure to collaborate with Performa, not only because they have an expert core team that is amazing to work with, but because they bring marketing insights and strategies that are unique to every project, and assemble top-level teams to best suit each project. The end result always exceeds the status quo."