Strategy.
Creativity.
Results.

We build on your vision,
to create custom solutions that will help you meet your objectives.

Collaborative methodology

Results-oriented strategic marketing actions.

MARKET INTELLIGENCE

We'll review your business model and assess where you’re coming from, where you are now and where you want to go.

BRAND IDENTITY

We'll develop your brand’s core pillars, including its competitive advantages, brand personality, visual signature and tone.

STRATEGIC PLANNING

We'll make sure every dollar is invested strategically to reach the right audience at the right time with the right message.

PLAN EXECUTION

We'll create custom communications that reflect your brand attributes and effectively capture your unique selling proposition.

PERFORMANCE TRACKING

We'll track the impact and assess the value of each marketing initiative.

Our collaborative methodology involves bringing the client together with the Performa team to make sure everyone's on the same page. It consists of 5 steps that can be initiated separately but deliver more value when used in sequence.

Services that drive results

MARKET INTELLIGENCE

- Brand audits
- Competitive intelligence
- Secret visits
- Surveys
- Market analysis
- Target market identification
- Customer experience analysis

BRAND IDENTITY

- Brand DNA
- Positioning, vision and mission
- Brand architecture
- Name, logo and tagline
- Key messages
- Brand manifestos
- Art direction
- Graphic standards

STRATEGIC PLANNING

- Consulting and strategic support
- Market targeting and key messages
- Content and social media plans
- Marketing plan
- Real estate pricing strategy
- Public relations
- Key performance indicators

PLAN EXECUTION

- User experience (UX) design
- Web design
- Transactional website programming
- Website programming
- CRM implementation

PLAN EXECUTION

- Digital and traditional ad campaigns
- Print materials
- Photo shoots
- Video shoots
- Office design (art direction and messages)

PLAN EXECUTION

- Event development and coordination
- Newsletters
- Employer brand
- Social media
- Experiential marketing
- In-house training

PERFORMANCE TRACKING

- Campaign analysis
- Testing and optimization
- Custom performance reports
- Budget tracking

Fields we're passionate about

Real estate
Sustainable development
Education
Wellness and tourism
Sports and fashion
B2B

Customer satisfaction, our top priority

Performa will only take on a project if we believe our team can truly add value to the initiative. That's our secret to success.