LABO Rental units

Grands prix du Design


LABO consists of 300 rental units located in the bustling neighbourhood near Atwater Market. Straddling the past and present, the property sets the tone for creative living. Our goal was to create a brand identity that reflected the project’s architecture, which combined the unique history of one of Canada’s first pharmaceutical labs and the contemporary elegance of a new build.



Platinum Award at the GRANDS PRIX DU DESIGN 2022
Strong, singular brand identity
Featuring the combined value of a historic building and a new build

“We’ve worked with Performa on a number of residential real estate projects over the years and now consider the agency a trusted partner. We recently asked them to review our corporate identity and update our brand image. Like us, they aim to deliver the best possible quality, both in terms of customer relations and project execution.”

Philippe Bernard

co-president and founder, PUR IMMOBILIA