The mandate

VILL is a large rental community in the heart of Gatineau’s Plateau district. Developed by Junic, the project brings together a secure environment centred around accessibility, comfort and quality of life, with over 52,000 sq. ft. of resort-inspired common areas.

Performa created the brand identity and built a website centred around immersive and inspiring video content.

The results

– Positioning that leads with the residential experience, and a strong sense of community and belonging.
– An experiential website with a strong focus on video content.
– A clear brand narrative that makes the offering easy to understand and sharpens its appeal to target renters.