LATTI

Mandate

Located in Gatineau, LATTI is a 268-unit rental property developed by Capital Square, Fonds Immobilier de solidarité FTQ and Groupe Armid. Performa was hired to produce a 360-degree marketing plan, which included performing a brand audit, developing the brand identity (name, DNA, logo, messages, brand image) and producing an end-to-end marketing campaign (CRM, newsletters, outdoor advertising, website, etc.).

 

Results

LATTI received 4 awards at the 18th edition of the Grands Prix du Design

– Brand Identity – Silver
– Corporate Communications – Silver
– Construction & Real Estate / Residential Development – Low-Rise – Gold
– Construction & Real Estate / Apartments & Condominiums – Silver

Industry


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“Hats off to the amazing team at Performa Marketing for providing such valuable support and guidance throughout the entire branding process. I can’t thank you enough! Working with Performa was a real pleasure. We were able to clearly define our key differentiators and get the message across to our employees. This is a very important step in our growth and I’m very grateful that you were part of our journey!”

Daniel Blanchette,

President, CFO and COO at Capital Square

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