Founded in 2001, CALO (formerly GESCAM) builds and manages multi-residential buildings. We were approached by the company’s CEO to revamp the brand and align it with his vision. Our mandate was to develop a new brand identity, including the name, DNA, moodboard, key messages, signature, logo, website and graphic standards guide.



Modern brand identity that reflects the team’s values.
Key messages that effectively convey the company’s values.
Improved sense of belonging among employees.

“Through dedication, generosity and great listening skills, you managed to distill our corporate vision and translate it into impactful text and images.”

Calogero Migliara,

President of CALO