LUFT City Condos

Mandate

SmartCentres is a fully integrated, TSX-listed real estate investment trust with a best-in-class portfolio of commercial and residential properties located across Canada. They hired us to develop the name, brand image and key messages for one of their first large-scale projects in Quebec. We conducted a competitor audit and produced the strategic plan, 3D renderings, website, digital campaigns, newsletters, social media presence and more.

 

Results

Inspiring brand image that helps the property stand out in the Laval market
Brand identity that can evolve as new phases are introduced
Effectively showcased the optimized, high-density residential buildings