St-Hyacinthe Cegep



Saint-Hyacinthe Cegep’s Continuing Education department provides training courses and professional development programs for adults. They hired Performa to help them develop a digital media plan that would lead to better awareness of their offer.



Optimized investment
Clear messages tailored for their audience
Google Ads click-through rate better than the industry average
Google Ads cost per click $1 lower than the industry average

“Performa stood out from other agencies because of their strategic vision, which they quickly transformed into concrete and measurable actions. In addition to defining and optimizing our media plan, they developed our brand identity, key messages and visuals.”

Fanie-Claude Brien

Manager, Continuing Education