Tod was the first real estate development in Montreal to use cross-laminated timber (CLT) construction. Located in Montreal’s Bois-Franc district, the eco-friendly 43-unit property earned LEED certification. Performa was contracted to promote the CLT construction, demonstrate its added value and generate qualified leads.
Generated thousands of leads
Quiz to promote cross-laminated timber
Consistent brand image across all touchpoints
UX best practices
Advanced, user-friendly search tools
Ongoing campaign and cost-per-lead optimization