Mandate
Tod was the first real estate development in Montreal to use cross-laminated timber (CLT) construction. Located in Montreal’s Bois-Franc district, the eco-friendly 43-unit property earned LEED certification. Performa was contracted to promote the CLT construction, demonstrate its added value and generate qualified leads.
Résultats
Product promotion
Generated thousands of leads
Quiz to promote cross-laminated timber
Consistent brand image across all touchpoints
UX best practices
Advanced, user-friendly search tools
Ongoing campaign and cost-per-lead optimization