The mandate

Noa is a nearly 500-unit condominium development spanning four phases, located along the Lachine Canal between two bays sheltered from the wind and current. Its name, which means “water” in Lao, reflects the project’s promise: a privileged waterfront lifestyle with unobstructed views of the surrounding riverscape.

Performa developed the brand identity and executed the project’s marketing strategy across multiple platforms, including a market audit, brand DNA, neighbourhood photoshoot, web creative, email marketing, outdoor advertising, floor plan design, brochure, website, and sales pavilion design.

The results

– A brand identity inspired by its unique waterfront setting.
– A cohesive marketing strategy across every customer touchpoint.
– A sales pavilion and marketing tools that authentically reflect the project’s brand DNA.