Pomerleau is a leading Canadian construction firm and one of Canada’s Top 100 Employers. And yet, the labour shortage is hitting them just as hard as everyone else. Faced with this challenge, Pomerleau renewed our contract to oversee their national digital campaigns, which aim to strengthen their employer brand, increase brand awareness and support their recruitment efforts. 

By constantly optimizing campaign messages and visuals to reach key target segments, we achieved impressive results while coming in under budget. Following a successful initiative in British Columbia, we’ve just launched another campaign across the country.