By Annie Verrier

At Performa, creativity is at the heart of everything we do. 

Our brand strategies and identities, and the moments we share together. 

We obsess over the details because this is where the magic happens. Our mission? Deliver results that perform and leave a lasting impression. We want creativity that makes you smile and moments you can’t wait to share. The kind of wow factor that actually makes an impact. 

This passion drives us to go above and beyond, for both our clients and our team. 

So what does creativity really mean? 

It’s not just about coming up with original ideas. True creativity starts with listening. It’s about understanding what people actually need and getting to the heart of what makes a brand tick. Then comes the bold part, proposing solutions that surprise while still delivering. 

True creativity creates meaning, tells a story and sparks emotion. It transforms ideas into  experiences. It turns concepts into genuine connection, building brands that feel authentic and are impossible to ignore. 

At Performa, we measure creativity by impact and results, not just how good something looks or how clever it sounds. Because we believe substance matters just as much, if not more, than style.

Every year, we look forward to our holiday parties, which are custom-designed by Julie, our Chief Happiness Officer (yes, this is her actual role!). It’s hard to beat an ‘80s throwback party with ping-pong and caricatures, a Moroccan souk with tagine and dancing, or a 1920s New York penthouse with a murder mystery. But this year she did it again with another jaw-dropping transformation of her home studio. 

Here are some of our party highlights from the past three years. 

‘80s throwback – Performa holiday part 2022 (before and after pics)

The Moroccan souk – Performa holiday party 2023 (before and after pics)

Murder Mystery in 1920s New York – Performa holiday party 2024 (before and after pics)

Arabian Nights 

The challenge: bring Ali Baba’s secret cavern to life. No easy feat! 

This unforgettable evening perfectly captures what our team is all about: creating  moments that surprise you, move with you and stick with you. This is who we are, and it’s what we bring to every client.

The creative process 

Julie’s superpowers are vision, creativity and the element of surprise. She’s always looking for inspiration and collecting ideas, and she knows exactly when to pull them out. Her strategic thinking allows her to invest energy where it matters most—right where it touches hearts.

Julie told me this party idea came to her a few months earlier while watching the old film A Thousand and One Nights. She immediately knew it was perfect for the Performa party. Once that spark hit, the concept fell into place within minutes. From then on, she couldn’t stop talking about it—eyes lit up, hunting for décor pieces, dreaming up ways to make the experience even better. She was obsessed!

The right idea, at the right time for the right team. That’s our winning formula. 

Here’s the visual story of this concept. A thousand details where imagination is the only limit: 

Bringing Arabian Nights to life 

The moment we arrive, we receive our mission: To open Ali Baba’s secret cavern, we need to complete six challenges, each revealing one letter of the secret password.

Here’s a sneak peek of the spice market challenge and coin toss:

Unveiling the secret cavern

The six letters spell out S-E-S-A-M-E! The quickest ones rush to shout out the answer, before we collectively yell out “Open!” The painting swings open, revealing a secret passage to the hidden cavern. A strategic kick to the bricks unveils a thousand carefully curated treasures.

We discover framed portraits of princesses from around the world, each one bearing an uncanny resemblance to members of the Performa team…

During the Middle Eastern feast, I’m called upon to rub the magic lamp. Suddenly, a genie bursts out in a swirl of blue smoke to share his wisdom: the real treasure isn’t the jewels… it’s our team spirit. Then we play a game of guessing who made which wishes (collecting from guests ahead of time), followed by picking an inspiring book to help make that wish come true.

Why are we sharing all of this? To show that at Performa, we walk the talk. The creativity we live by ourselves, we bring to every client. Every thoughtful detail, every designed experience and every emotion we aim to spark is exactly what we bring to your brand.