Oakville is a brand-new neighbourhood in the heart of Saint-Lambert, featuring elegant stacked townhouses and triplexes that elevate the art of living.
From the brand DNA and strategy to the tone of voice and look & feel, every element was thoughtfully designed to reflect the project’s unique and forward-thinking style. Our deliverables included an inspiring website, bold visual campaigns (billboards, transit ads), engaging newsletters and social media content—a 360° campaign highlighting our commitment to delivering results and our passion for sharing the spirit of this exciting new community.
4 awards at the 18th edition of the Grands Prix du Design
> Brand identity creation (Silver certification)
> Corporate communications (Gold certification)
> Real estate sales office (Grand Winner)
> Interior design/Special awards/Interior & collaboration (Gold certification)
CREDITS :
Real estate developer: Pur Immobilia
Architect: Humà Design + Architecture
A huge thank you to our client, PUR Immobilia, for this incredible collaboration. Together, we turned an ambitious vision into reality, building a brand that celebrates the past while looking boldly to the future.
More on the awards for Oakville
History, modernity and a local sensibility
OAKVILLE’s brand image stands out as innovative yet firmly rooted in the brand’s identity, which combines history, modernity and a local sensibility.
1. An original fusion of tradition and modernity
We used black-and-white illustrations superimposed with typographic elements and silkscreen stamp effects to create a visual identity that bridges the past and the future. This subtle combination of old and new ties the brand to its roots while conveying that it’s also attuned to the expectations of today’s homebuyers. With a minimalist, hand-drawn style, the illustrations are a powerful storytelling vehicle. They convey the brand’s values while evoking both authenticity and simplicity.
2. Warm and welcoming colours
We built the colour palette around a warm coral hue that represents the traditional brickwork seen throughout the area and creates a tangible connection between its urban architecture and natural environment. Paired with muted complementary tones, this colour generates a warm and welcoming atmosphere. It keeps the brand accessible and conveys comfort and conviviality to prospective buyers.
3. Spontaneous and authentic photography
A distinctive photographic style was selected for this project. It makes use of natural light, pronounced shadows and atmospheric contrasts to create an authentic and relatable atmosphere that reinforces the brand’s visual identity. The images, which often feature vegetation and green spaces, reflect the city’s spirit, community values and focus on wellbeing.
4. Consistent typographic details
The typography was chosen for its subtlety, echoing Saint-Lambert’s industrial past and adding a historical dimension to the brand’s identity. It pulls the visual elements together for a consistent look that’s both timeless and modern.
Conclusion
At Performa, we combine strategy and creativity to build inspiring and authentic brands that connect with audiences, driven by powerful strategies and tangible results. Our team loved creating the Oakville brand identity, and we’d be thrilled to bring the same passion to your project.
Reach out to discuss how we can collaborate.
