LATTI is an exciting new rental community in Gatineau, featuring 268 modern, light-filled units. This ambitious development is driven by three major real estate players: Capital Square, Fonds immobilier de solidarité FTQ, and Groupe Armid. At Performa, we’re proud to be part of the journey, supporting the team with the project’s full marketing strategy. Our role included:
> A full audit to clearly define the brand positioning
> The creation of a strong brand identity (name, DNA, logo, messaging, and overall look and feel)
> A tailored marketing plan
> A 360° rollout: outdoor signage, website, digital ads, social media management, CRM and newsletters.
LATTI goes beyond what people expect from a rental project. Our mission was to shape a strong and distinctive identity, helping position LATTI as a reference for rental living in Gatineau. We collaborate closely with our clients, keeping results front and centre and tracking performance at every step.
LATTI received 4 awards at the 18th edition of the Grands Prix du Design
– Brand Identity – Silver
– Corporate Communications – Silver
– Construction & Real Estate / Residential Development – Low-Rise – Gold
– Construction & Real Estate / Apartments & Condominiums – Silver
A huge thank you to Capital Square for their trust, and to the Grands Prix du Design for celebrating our industry’s talent and creativity.
CREDITS
Interior Designer: Blanchette Archi Design
Architect: TLA Architectes
Construction: Bastium Construction
LATTI harmoniously combines contemporary architecture and Mediterranean ambience, creating a visual identity that conveys a sophisticated yet accessible lifestyle.
1. A refined name that evokes the building’s architecture
LATTI is a short and elegant name inspired by the property’s distinctive lattes (vertical slats). In addition to underscoring the property’s architectural features, the name also symbolizes the special attention given to the aesthetic details and balanced forms that make the property so unique. It’s a memorable name that immediately evokes a sense of refinement.
2. Classic sophistication inspired by the Côte d’Azur
LATTI’s visual identity is inspired by the Côte d’Azur, a destination known for its discreet luxury and timeless beauty. The style is reminiscent of the region’s upscale boutique hotels, where traditional charm meets modern elegance. The design elements are anchored by a deep azure blue hue, peppered with mod graphics and capped with a handwritten signature.
3. A sleek and inspiring visual style
Atmospheric textures, such as water and natural light, were used to reinforce the brand’s refined aesthetic. The photos show snapshots of daily life featuring gourmet food and social connections. The framing ranges from tight shots to wider angles, balancing intimacy and openness. The overarching mood is one of calm and wellbeing, with a distinctly Mediterranean sensibility.
4. A cohesive but flexible visual identity
Featuring horizontal lines of varying thickness, the graphic elements can be juxtaposed, combined or deconstructed. They serve as a flexible device that helps the brand stay fresh when applied on various media. Solid colours (navy blue and light blue, with orange as an accent colour) provide visual consistency across the icons and other visual elements.
In conclusion
LATTI is elevating the rental experience, inviting residents to enjoy a new way of living that combines modern design, thoughtful amenities and exceptional comfort. At Performa Marketing, our mission is to craft bold, unique and meaningful brand identities, backed by high-performing strategies that deliver real results.
Got a project in mind? We’d love to collaborate.
