Established in 1945, Auclair is a Canadian maker of gloves and mittens. They contracted Performa to create a new brand image and messaging that reflected their brand’s DNA and featured six Olympic athletes, with a view to generating qualified leads in Canada and the United States.



Updated business priorities
Qualified leads generated by online media campaigns
New brand image and messages aligned with the brand DNA
Optimized investment

“Auclair was at a pivotal point. We wanted to gain a foothold in the international market, so we called on Performa to help us shine on the podium and wherever there are winter sports enthusiasts and high-performance athletes.”

Guy Darveau,

president, Paris Glove International (for Auclair on the international market)