Fred stands for “Fondation Ressources pour les enfants diabétiques” (Diabetic Children’s Resource Foundation). The organization brings together a wide range of resources to improve the lives of children from across Quebec living with type 1 diabetes and their families. Our team wanted to support a good cause, regardless of the number of hours it would take. We developed the brand DNA, mission and tagline to help the organization become more well-known. Photo credit : Fred Foundation.
Clear identity and strong positioning
Positive tone despite the sensitive topic
Just the right level of playfulness for an organization that serves children, teenagers and adults