McGill University – Max Bell School

Mandate

When McGill University’s Max Bell School of Public Policy was introducing a new master’s program, they contacted Performa to establish the positioning for the new program, generate qualified leads (nationally and internationally), and localize their digital campaigns.

Results

Generated thousands of qualified leads
Newsletter open and click rates nearly 4x higher than the industry average
Webpage conversion rate in Canada 4x higher than the industry average
Average cost per click 4x lower than the industry average
Average cost per lead lower than the industry average

“Since 2018, Performa has successfully led results-driven national and international recruitment campaigns for our Master of Public Policy program. These campaigns have been very successful, landing us the terrific students we now have. We have been impressed with Performa’s creative and adaptive campaign strategies, as well as their responsive, reliable and friendly service.”

Christopher Ragan,

economist and Director, Max Bell School of Public Policy, McGill University