The mandate

WALT is a 250+ unit rental development in Dorval developed by Pur Immobilia. The U-shaped architectural design floods units with natural light, the materials are high quality and the amenities, while the prime location close to the St. Lawrence and major transit corridors makes getting around effortless.

Performa developed a distinctive brand identity and oversaw its full deployment, including sales tools and CRM implementation.

The results

– An identity that hits the sweet spot between accessibility, design and quality of life.
– A leasing office that reflects the project’s DNA.
– A well-structured rental experience designed to perform.