Mandate

Granby Zoo is the largest zoo in Quebec and one of the most extensive in Canada. The organization called on Performa to develop strategic marketing recommendations, including an analysis of the distinctive aspects of the brand’s identity and architecture. The brand DNA was developed in collaboration with Guidaction.

Results

360-degree marketing vision
Objective analysis of the brand image
Enhanced customer experience across all touchpoints
Strategic direction and achievable action items
Marketing recommendations aligned with the organization’s mission and brand identity